The cardiac adrenergic signaling pathway is important in the induction of cardiac hypertrophy. The cardiac adrenergic pathway involves two main branches, phospholipase C (PLC)/protein kinase C (PKC) and the adenylate cyclase (cAMPase)/protein kinase A (PKA) signaling pathways. It is hypothesized that PLC/PKC and cAMPase/PKA are activated by the a-adrenergic receptor (alpha AR) and the beta-adrenergic receptor (beta AR), respectively. Previous studies have demonstrated that exchange protein directly activated by cAMP (Epac), a guanine exchange factor, activates phospholipase C epsilon. It is possible that there are PAR-activated PKC pathways mediated by Epac and PLC. In the present study, the role of Epac and PLC in (beta AR activated PKC pathways in cardiomyocytes was investigated. It was found that PKC epsilon activation and translocation were induced by the PAR agonist, isoproterenol (Iso). Epac agonist 8-CPT-2'OMe-cAMP also enhanced PKCs activation. (beta AR stimulation activated PKCe in the cardiomyocytes and was regulated by Epac. Iso-induced change in PKC epsilon was not affected in the cardiomyocytes, which were infected with adenovirus coding rabbit muscle cAMP-dependent protein kinase inhibitor. However, Iso-induced PKCe activation was inhibited by the PLC inhibitor, U73122. The results suggested that Iso-induced PKCe activation was independent of PKA, but was regulated by PLC. To further investigate the downstream signal target of PKCe activation, the expression of phosphorylated extracellular signal-regulated kinase (pERK)1/2 and the levels of ERK phosphorylation was analyzed. The results revealed that Iso-induced PKCs activation led to an increase in the expression of pERK1/2. ERK phosphorylation was inhibited by the PKCe inhibitor peptide. Taken together, these data demonstrated that the (beta AR is able to activate PKCE dependent on Epac and PLC, but independent of PICA.